Is access to a talented staff, in itself an advantage for ad agencies? Not necessarily, not anymore. Can the creative synergy that comes from putting talented individuals in one room occur online? Perhaps not, and agencies can really get the upper hand on this if they remember that their most valuable asset is not their access to talent, it’s their retention of talent. It’s their ability to foster a happy and rewarding work environment, and keep the talent they have. There is still a need for the agility of an ad agency, you can’t get “plug’n’play” out of the internet. Some clients don’t have the time for “some assembly required”. This is one area where internet media has a ways to go before we can talk about replacing ad agencies.
Found in EVERYTHING, OPINIONS.
Does retention of talent count?
Thinking about agencies as a bundle of services is problematic, especially set against the backdrop of a steadily shrinking economy. As the services agencies offer become more prevalent, and thereby less expensive, something has to compensate for the institutional costs imposed by agency structure itself. If outsourcing becomes the stopgap for this shortfall, what’s to prevent your clients from arriving at the same conclusion?
Comments are closed.