Social Media 101

In the opening chapter of this book, Chris Brogan points at the irony that nearly all the information covered in the book is also available on his blog, at ChrisBrogan.com. I bought the book anyway, because I wanted Brogan’s riffs in portable, shatterproof form. This book describes setting up a blog, utilizing Facebook and Twitter presence to generate leads, and stay in touch with your community. The book is full of actionable pointers, to help you hit the ground running. Brogan’s writing (like his blog) is funny and insightful. A great book if you’re already convinced you, or your company will benefit from having a presence on Facebook and Twitter, and are ready to devise a plan of action. The enthusiasm of the author is somewhat infectious.