Trust Agents

Julien Smith and Chris Brogan are at the forefront of their field… Their field being, teaching us ALL how to blog, and how to market ourselves. In the book, they discuss a diverse set of topics relating to affiliate marketing, customer service and social communities. I think that the information here is adaptable to a lot of fields, and will probably have a good shelf life, largely due to fact that many of the rules-of-thumb for social media seem to revolve around common sense principles of etiquette. Listening, adaptability and critical thinking seem to be critical skills for every trust agent to possess. It seems like these co authors spend a good chunk of time in observation of people in unrelated fields. One of the charms of affiliate marketing, apparently you can be nicely compensated for acting as an observant fly-on-the-wall. This book has helped me to better understand what type of tone might be best for blog posts.