Permission Marketing

The best thing about Seth Godin’s book on user experience in the marketplace, is that it isn’t only theory anymore. Employing a less invasive approach seems to pay, if you have something worth selling. News Flash: The old “foot in the door” is not only ineffective, it can eliminate the potential for future sales. Customer service seems to be how the battle is won or lost. By situating the customer service at the beginning of the customer relationship, a higher degree of trust is gained. Rewarding the people who care about your product is not the only strategy employed here, you must also listen to the people who don’t like it, and once you’ve compiled that all important email list, not the one gotten through purchase, but through sweat and labor, you can expect better receptivity to sales initiatives (your customer base will show you more love).